An analysis of the social media influence on the online buying behavior of indian consumers mrs smita dayal marketing strategies to engage and deliver their customers on the online platform comes to the impact of different factors on the consumers’ online buying decisions the. The task faced by the marketing planner involves understanding how the black box operates, for which two principal components of the box must be considered firstly the factors that the individual brings to the buying situation and secondly the decision processes that are used. In addition, consumers‟ previous experiences with online purchases or lack thereof can be a significant influence of levels of risk perception by consumers and their purchasing decisions (dillon, 2004. The marketing concept stresses that a firm should create a marketing mix (mm) that satisfies (gives utility to) customers, therefore need to analyze the what, where, when and how consumers buy. This is “situational factors that affect people’s buying behavior”, section 32 from the book marketing principles (v 10) for details on it (including licensing), click here this book is licensed under a creative commons by-nc-sa 30 license.
Key words: online shopping in pakistan, consumer buying behavior, virtual shopping, affecting factors introduction: it has been more than a decade since the e-commerce first evolved. 22 factors affecting consumers’ online shopping attitude previous studies have summarized several significant factors that could influence consumers’ attitude towards online shopping, such as usability, security, privacy, after-sales service, marketing mix, and reputation. In particular, psychological factors that influence consumer purchasing include that person’s motivations, perceptions, experience, knowledge and beliefs motivations a consumer’s motivation is the basic degree of the psychological drive behind a specific purchase. External factors, such as the purchasing environment, availability, price, marketing and peer pressure, could influence a decision the extent to which these influences affect any decision depends on the individual consumer, but understanding them will help decipher any purchasing decision.
Different types of products have different influence on consumers and their buying (christopher & huarng, 2003) hence to get acquainted with the influencing factors on consumers, this study would further discuss about the characteristics of online buyers. Factors of influence and changes in the tourism consumer behaviour delia fratu1 abstract: consumer behaviour is a very important aspect to be studied in every marketing activity, therefore in tourism marketing as well defining and identifying the factors that influence consumers help in understanding individual needs and buying processes in. Culture is the fundamental determinant of a person's wants and behavior research shows that culture, sub-culture, and social classes are particularly important on consumer buying behavior. Factors influences consumers buying behavior review of related literature and studies related theories of the dependent and independent variables of this study are included in this chapter.
5 non-product factors that influence purchase decisions when it comes to choosing one product versus another, consumers – whether consciously or subconsciously – weigh a variety of factors in an effort to organize these factors, it would be appropriate to create two distinct categories. The consumer buying behaviour marketing essay the success of a profit making firm is not determined by financial parameters but also by its consumers, which is usually a very strong determinant in an organisation’s search for excellence and survival in this highly competitive retail industry. Personal factors play a very important role in affecting the buying behaviour of a consumer some of the major personal factors are - occupation, age, economic condition, lifestyle and individuals personality. In terms of marketing consumer buying behaviour can regarded as the perception and habits shown by consumers while purchasing as specific goods or availing specific services for marketer, effective knowledge of buying behaviour of consumer can be considered as one of the major phenomena, which pursue a significant amount of significance from.
E-commerce offers many online marketing opportunities to companies worldwide and is the buying and selling of goods and services on the internet, especially the world wild web (tech target, 2007-2012) online secondary data to identify main factors to influence online consumers, and then use surveys to collect primary data for quantitative. To consider significant factors that can influence buying behaviour with regard to online shopping, this research is based on the technology acceptance model (tam) with the aim to analyse the beliefs and attitude of consumers towards online shopping, the adoption of the internet as a channel to shop and the resulting intention to purchase. Linehan and cadogan, point out : personal factors influence buying decisions, it includes economic, age, gender, occupation, lifestyle, and situation, etc( linehan & cadogan,2000) peoples buying habits and tastes change with age ,we have different needs and different outlook on life as we grow older as the different family cycle stages. Environmental factors, such as culture and family, as well as individual factors, such as attitude toward objects and lifestyle, have an influence of buying decisions (mckinney, traylor, kincade, and holloman, 2004.
A firm can get maximum sales and become the market leader only when it understands the factors that influence consumers buying behavior generally there are four factors which influence consumer buying behavior they are cultural, social, personal and psychological factors. Social factors: social factors that affect consumer buying decisions social factors include family, reference groups, opinion leaders, social class, life cycle, culture, and subculture consumers may use products or brands to identify with or become a member of a reference group. Concerning psychological factors, these play a strong influence on consumers, as some of them choose a product simply by reliance, sympathy or even designer friendship to these, motivations like personality attraction and interest of a consumer for a given fashion product can also be joined (mittelstaedt, 1990. Cultural factors: cultural factors include culture, subculture and social classes which have important influence in the consumer buying behavior.
Social factors affecting consumer behaviour consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use social factors play an essential role in influencing the buying decisions of consumers. Bear in mind, we only provide a few marketing implications for each influence clearly there are many more we start our examination of the influences on consumer purchase decisions by first looking inside ourselves to see which are the most important internal factors that affect how we make choices. Internal factors that influence consumer behavior 1339 words | 6 pages service, the behavior of consumers must be considered understanding how a person thinks, reacts, and feels may play a huge role in how a marketing manager sets up their campaign thus determining whether or not their marketing plan was a success or failure. Factors influencing consumer behavior the marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions these motives are the factors that influence the consumer behavior.
It is yet to understand what factors influence online shopping decision consumers to be interested in buying product and service ((koo et al, 2008)) moreover, the site features, firm capabilities, marketing communication stimuli, and consumer skills are also.